Fabulous Lucerne Lucite Gents Jump Hour / Direct Read 1970's Fashion Watch
These are now really collectible, principally because most of these used pin lever movements and were set in Lucite or Plexiglass cases, nobody wanted to touch them when they went wrong so to find good working models is getting harder. 
The model is a beaut ! Red Metallic Jump Hour dial set in a Lucite case and original strap, the movement is a Swiss Jewelled pin lever movement and runs well.