The Concord Watch Co was set up in Switzerland in 1908, the aim was to produce premium gem set timepieces, their heyday was in the the 1930's and 1940's where combining Art Deco design with Diamonds, Rubies, Sapphires and Emeralds, they created some wonderful watches. These days the company is part of the Movado Watch Group.

 

This Watch was made in the 1940's it's made in 14ct Rose Gold with Ruby Buguettes set in the lugs, it's attached to a leather cord strap. 
The case is in good condition, there are some scratches but totally commensurate with its age,there are some initials engraved on the back of the case,  the dial does show a little wear, the D of the word Concord has partially disappeared, the glass has some minor scratches which could be polished out.

 

Inside the case is a 17 Jewel Lever Swiss Movement signed Concord Watch Co.

 

Cosmetically overall this is in good condition and running well 

Concord 1940’s 14ct Gold and Ruby Set Dress Watch on Strap

£395.00Price